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gb agency: Mark Geffriaud : If one were only an Indian | CROY NIELSEN - 17 Jan 2009 to 7 Mar 2009

Current Exhibition


17 Jan 2009 to 7 Mar 2009

gb agency
20 rue louise weiss
FR - 75013
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France
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Mark Geffriaud : If one were only an Indian
12
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CROY NIELSEN

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Artists in this exhibition: Mark Geffriaud, NINA BEIER, MARIE LUND, JUDITH HOPF, ROMAN SCHRAMM


Mark Geffriaud : If one were only an Indian

Opening January 17th, 4 - 9 pm
Exhibition dates : January 17th - March 7th, 2009



Within an eclectic body of work, one can underline Mark Geffriaud�s (b. 1977, lives and works in Paris) interest for monuments dedicated to non events. Questions of disappearance and emptiness appear regularly in his work, which plays repeatedly with key elements such as books or light. Focusing on images and forms� apparition (circulation) and disappearance (oblivion), Mark Geffriaud�s works draw a fragmented archaeology in which misunderstanding as a cognitive process plays a great part.

Free associations, formal comparisons and false fictions allow the artist to share a kind of subtle and shifted perception of the world. From missing data in the different forms of the series Renseignements G�n�raux (2006-2008) - named after the French secret service, literally meaning �global information�, that the artist has developed around an archival process of images from various sources organized on formal and often loose associations meant to back up an absent text dedicated to a book which is never intended to be finished or published - to the realization of a (non-)monument dedicated to the memory of a disappeared city (Pride, 2007) or to the materialization of an imaginary road in the US desert (Milky Ways, 2007), Mark Geffriaud�s works suggest an absence and tends to create a fragmentary universe in which the viewer is invited to project his own representations and personal narratives. Roche, 2008, consists for instance on a slide projection of blue, red and orange monochromes onto a copy of the polyphonic novel Compact by Maurice Roche, in which each voice is written in a different colour, precisely erasing or intensifying some parts of the book.

However, if the use of books or pages torn from books is recurrent in his practice, this is not so much to highlight specific references but rather to question the physical qualities that books as objects and sources of knowledge and transmission represent. Indeed, in the series Mires, 2008, pages of books from various origins are framed between transparent plates of Plexiglas allowing the viewer to look at the recto and at the verso of each page in the same time. A single glimpse thus not only allows for example to discover Witold Gombrowicz with his dog on one side or playing chess on the other but also to look at Gombrowicz playing chess with his dog due to the transparency of the paper. This is also the case in the series Herbarium in which the light of slide projectors (moving according to the slide shows) goes through the holes in the wall behind framed book pages revealing different parts of them on the other side.

Creating visual and semantic shortcuts, these works suggest that accidents and arbitrary decisions can be productive and create knowledge. This switch from arbitrary gestures to scientific and rational decisions is particularly obvious in the pieces Greetings from an easy world, 2007 in which a diagram thoroughly conceived by an origamist allows the reproduction of the same paper ball crushed by the artist or in Alpabeth, 2007, a wallpaper in which the letters of all the alphabets in use on earth today are mixed up together and reclassified according to their shape, designing in this way an evolving wallpaper pattern.

The installation Polka Dot exhibited in the Palais de Tokyo, Paris, in 2008 is in this sense also quite representative of Geffriaud�s artistic practice. Projected from a slide projector animated by a circular movement, the first photographic image ever taken of the sun briefly lights various posters (pages from magazines, photographs, etc) hung at different heights on the walls of an almost totally dark room. At the end of each rotation, the light remains for a while during which it is reflected by a mirror onto the centre pages of a book standing upright on a shelf. Tiny holes in the pages let the light go through the other side, engaging the photos in a back to back conversation. One can only slowly discover each image that is part of the installation and in a second time try to connect them to build up a possible and ever to be sought and repeated meaning or narrative. A low-tech video installation � a fixed image animates other fixed images � or a book in the scale of a room, Polka Dot questions the way we look at things with notions of theatricality, (deceived) entertainment and short-term memory.

The light piece Present Perfect, 2007, is remarkable in that sense. By intervening on the lighting of the exhibition space to illuminate empty white walls, Mark Geffriaud suggests the location of works hung in the past and their current absence but also points out the possible location of the works to come. He creates this way a mental picture between remembrance and projection which, through an invisible electronic device, flickers almost imperceptibly during the blink of an eye. Repeated every 20 or 50 seconds, this disturbance of vision is based on the pace of the putamen, a central part of the brain linked to temporary memory and by extension to our perception of immediate present. Endlessly reiterated, this interruption of the luminous flux appears as the sign of a perfect loop of the present time or of the awareness that we have of it. Present Perfect or the allegory of our times.

Yoann Gourmel




Mark Geffriaud
Born in 1977 in Vitry sur Seine.
Lives and works in Paris.

Solo exhibitions

2009
Si l'on pouvait �tre un Peau-Rouge, gb agency, Paris

2008
Polka Dot, Palais de Tokyo, Paris, cur. Daria de Beauvais


Group exhibitions

2009
Dans la nuit nous tournons, Mus�e D�partemental, Chateau de Rochechouart, Rochechouart
Paris/Berlin, gb agency at Croy Nielsen, Berlin
Paper Exhibition, Artists Space, New York, cur. Raimundas Malasauskas

2008
Notorious, Frac �le-de-France, le Plateau, Paris, cur. Xavier Franceschi
Les Feuilles, Super et Palais de Tokyo, Paris, cur. Elodie Royer & Yoann Gourmel
Crisi. Contra les aparences, angels, Barcelona
Le Spectrarium, Pavillon Suisse, Cit� Internationale, Paris, cur. Samuel Dubosson, M�lodie Mousset & Tatiana Rihs
Effondrement de l�onde de probabilit� (Stretch & Narrow), Zoo Gallery, Nantes, cur. Patrice Joly & Aude Launay
Palimpseste, galerie Xippas, Paris
L'anomalie d'Ararat, IrmaVepLab, Ch�tillon sur Marne, cur. Elodie Royer & Yoann Gourmel
Ce qui revient, galerie ACDC, Brest, cur. Fran�ois Aubard
Faces, gb agency, Paris
La Marge d'Erreur, Centre d'art la Synagogue de Delme, cur. Le Bureau
220 jours, gb agency, Paris, cur. Elodie Royer & Yoann Gourmel:
186 000 fins par seconde
Katamari
...except� peut-�tre une constellation

2007
Le Jardin de Cyrus, EMBA Manet, Gennevilliers, cur. Yoann Gourmel
Speed Dating 2, Zoo Galerie, Nantes, cur. Patrice Joly & Aude Launay
Crosswords, Analix Forever, Gen�ve, cur. Michele Robecchi
220 jours, gb agency, Paris, cur. Elodie Royer & Yoann Gourmel:
Rien n'aura eu lieu que le lieu...
All we ever see of stars are their old photographs
Prologue
00's, Lyon contemporary art biennial, Lyon, cur. Pierre Joseph
The Tent Show, Centre d'art contemporain Nikolaj, Copenhagen
The Man who shot Liberty Valance, La Galerie Ext�rieure, tour in the USA, artist and curator in collaboration with G�raldine Longueville

2006
Please Wait, Immanence, Paris
Nuit Blanche 06, Paris, cur. G�raldine Longueville
...with bizarre rooms in whimsical shapes (the Library), cur. Elodie Royer & Yoann Gourmel, gb agency at Villa Warsaw, Warsaw
La Galerie Ext�rieure n�3, Paris, cur. G�raldine Longueville
Gem�tlich-kite, M�nzstrasse 10, Berlin
Le Spectre des Armatures, Glassbox, Paris, cur. Elodie Royer, Mathilde Villeneuve & Yoann Gourmel

2005
Sans Titre, Galerie Vasistas, Montpellier
Autant de Math�matiques que de Petites Filles, Galerie Aperto, Montpellier, cur. Patrick Perry
Is/Sud, Galerie ESCA, N�mes

2004
Royal Wedding, MAMCO, Gen�ve, cur. Ecole du Magasin

2002
L'�cole Temporaire, in Import/Export, Villa-Arson, Nice, cur. Pierre Joseph


Publications

2008
Art 21, # 17, Portfolio, Tout le reste, text by Yoann Gourmel, may - june.
Art 21, # 17, 220 jours, text by R�mi Parcollet, may - june.
Les Inrockuptibles, n�643, 220 jours de f�te, text by Judica�l Lavrador, march 25 - 31.
Flash Art, # 258, text by Joanna Fiduccia, january - february.

2007
00's, L'histoire d'une d�cennie qui n'est encore nomm�e, Lyon Biennial, catalogue, Les Presses du R�el, Dijon.





CROY
NIELSEN
Hedemannstr. 14, D�10969


On the occasion of the Berlin-Paris exchange project, we are pleased to present the works by NINA BEIER AND MARIE LUND, JUDITH
HOPF, and ROMAN SCHRAMM at gb agency in Paris. Dealing with different subjects in a wide variety of medias, the object plays a
specific role in each of their practices. In Schramm�s photographs it is staged in the style of advertisement shots and serves the
function of personification, reference and metaphor. In Beier and Lund�s practice it is charged with symbolic value denoting a
fascination with shared history and group dynamics, whereas Hopf often makes use of displaced objects in her critical investigations of widespread social conventions.

NINA BEIER AND MARIE LUND (b. 1975/1976 in DK, live and work in London and Berlin) have been working collaboratively since 2003
and their work reveal a subtle awareness and critique of the social and cultural systems of representation. I've heard it said that
Daisy's murmur was only to make people lean toward her is the title of a work whose existence depends on the presence of another
work of art. It consists of a carpet that can be placed in front of any art piece hanging on the wall, and is rolled up to what is described
as the standard viewing distance of a painting or another image (two times the diagonal). The title is a sentence from F. Scott
Fitzgerald�s �The Great Gatsby�, and reflects Beier and Lund�s curiosity about the nature of human relations � here combined with a
humorously play with the definitions and boundaries of an art work. The Points is an ongoing series of collages cut out from the covers
of books on social theory. The designed symbols are mounted in Plexiglas frames matching the different sizes of the books, and they
are left isolated to reveal a different signification.
JUDITH HOPF (b. 1969, lives in Berlin) deals with stories and aesthetics associated with the sphere of everyday culture, using forms of
expression as performance, video, sculpture, and works on paper. Bambus (�Bamboo�, 2006/2009) is composed by simple every day
drinking glasses, piled with small paper leaves between them. Reaching from the floor to the ceiling the sculpture seems to fit perfect
into the space, but at the same time it occupies it in an awkward and surrealistic way. The simple materials (glasses and paper) make
it seem like a prop, temporarily installed like a displaced cartoon figure. In all its beauty it creates a moment of irritation, due to its
seemingly shaky construction. The state of not knowing whether the bamboo will or won�t fall, and what other possibilities could arise
serves as an example for Hopf�s manner of working. Her works point the viewer in certain directions but without being prescriptive.
Instead, there is a marked critical and productive awareness of uniformities propagated within society: Hopf questions their ostensible
necessity and transforms them into alternative opinions.
The photographs by ROMAN SCHRAMM (b. 1979, lives in Berlin) are centred on changing ideas of male identity and combine the
traditional genres of portrait and still life with elements from advertisement shots. Schramm exaggerates and partially subverts
commercial strategies when he captures the detail of a powerful boat motor as if it was a desirable luxury good. The title, Bariton-
Element Nanni Diesel (2007), refers to what the chief editor of the American Esquire (the first lifestyle magazine for men in, published
in 1933) dubbed �baritone elements�: in order to secure its status a an unquestionably heterosexual magazine, Ernest Hemingway was
invited to write about hunting and fishing, for example. Thomas as Arrow Collar Man alludes to the �Arrow Collar Man�: an advertising
icon promoting Arrow brand detachable shirt collars from around 1907. He represented the ideal American man, and by 1920
received more than seventeen thousands love letters a week � even though he was the fictive invention of an American magazine
illustrator. Through re-enactments Schramm reflects on the gap between reality and fiction prevailing advertisement - today in the
shape of perfection generated by computer manipulation.





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