10 Sept 2008 to 18 Oct 2008
Opening reception on Tuesday,
September the 9th, 2008, 6-10pm
Galerie Loevenbruck
40 rue de Seine,
2 rue de l Echaud�
F - 75006
Paris
France
Europe
p: +33 (0) 1 53 10 85 68
m:
f: +33 (0) 1 53 10 85 68
w: www.loevenbruck.com
L/B, Perfect #5, 2008 Vue de l'exposition More is More galerie Loevenbruck, Paris, 2008
Daniel Baumann Born in 1967 in San Francisco, CA, USA
Live and work in Burgdorf, Switzerland
The legacy of Pop Art has recently been addressed by a young generation of artists such as Sabina Lang and Daniel Baumann, known as Lang/Baumann or L/B. As in the former, the work of this Swiss artist couple is the result of a lifestyle, the plastic manifestation of a (pop) culture characterized by technology, democracy, fashion and consumption, where objects cease to be unique and become mass-produced. The result are works of different sorts mainly featuring the ephemeral, cheap, seriated, young and ingenious qualities supposedly equivalent to consumer society. Nevertheless, we should not forget the direct referents to Bauhaus existing in the work of these artists, who as then, sublimate the recovery of crafts trades as a constructive activity and the elevation of crafts activities to the level of Fine Arts, specifically industrial and graphic design, in an effort to commercialise the products that, integrated into industrial production, become consumer objects affordable for the public at large, creating a new aesthetic that would encompass all walks of life. Under these premises Lang/Bauman intervene in spaces and redesign highly entertaining objects from images of daily life: On the one hand, places for public or private use that range from offices and bars to football stadiums as well known as the Wankdorf of Berne, have been chosen by the Swiss couple as sites. And on the other hand are the objects/sculptures such as that presented in Trial Balloons, which bears the title Pocket Stadium, where individual experience is substituted for the collective sensation of public and players, thus achieving an amplification of the spectator�s enjoyment since a place of collective scale is transcribed to an individual scale. (A. P. R.)
