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Galerie Daniel Buchholz Berlin: Sam Lewitt - �0110_Universal-City_1010� - 11 Feb 2011 to 12 Mar 2011

Current Exhibition


11 Feb 2011 to 12 Mar 2011
Tue-Fr 11-18 Sa 11-16
Galerie Daniel Buchholz
Fasanenstr. 30
D - 10719
Berlin
Germany
Europe
p: +49 (0)30 88 62 40 56
m:
f: +49 (0)30 88 62 40 57
w: www.galeriebuchholz.de











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Artists in this exhibition: Sam Lewitt


Sam Lewitt
�0110_Universal-City_1010�

11. Februar � 12. M�rz 2011 / 11 February � 12 March 2011

Ausstellungser�ffnung:
Freitag, 11. Februar,
19 � 21 Uhr /

Opening reception:
Friday, 11 February,
7 � 9 p.m.


Galerie Daniel Buchholz is pleased to announce �0110_Universal-City_1010�, Sam Lewitt�s
second solo exhibition at the gallery. This exhibition extends Lewitt�s recent use of printing
and writing equipment as material for works that shift between different models of technical
and linguistic interfacing, between systems of production and display, between the efficiency
of social communication and mute, inert things. The materials from which the work in this
exhibition derive include:

1. Some of the components used to arrange movable type. This equipment was retrieved from
a print shop that was exchanging its heavy metal for the light information of pixels in order to
become (according to one employee) an �Imaging Center�.

2. The daily appearance of advertisements for wristwatches in the New York Times that Lewitt
has been collecting since 2006 and which are conventionally photographed with their hands
somewhere around 10:10.

The group of photographs collectively titled �Paper Citizens� came about by looking at the crude
matrix for letters and locking elements involved in letterpress type composition. Rather than
treat this dispossessed production framework with nostalgia, Lewitt puts it to use as an exhibition
architecture for graphic signs. Lewitt has captured each component, every letter, from a collection
of this equipment, manipulated it on screen, and output it at bodily scale in a confrontation between
the order of alpha-numeric literacy and the physical space of spectatorship. Through this process,
organizing principals of stricture and mobility hang together between a printer�s flatbed grid and the
graphic texture of screen resolution. A syntax of compression thus guides the production of these
images, even if their digital interpolation has made their elements more flexible.

If the �Paper Citizens� employ a global framework for restricted bits of information, then the
works titled �Templates: sequence 10/�/10� and �Templates: sequence 01/�/10� give in to a
parochial temptation. Here the �New York Times� becomes an organ for �Universal-City�. This
work consists of two folios, each containing ten newspaper paste-up templates. But the journalistic
content of these templates has become interchangeable with the advertisements that populate its
pages. Lewitt records and then reconstructs the paper�s spatial design format and its temporal
regularity in order to derive a system for non-hierarchical page layouts, where ads and fragmented
information about war, fashion and business collapse into layers of numerically structured
information. The organizing scheme for the construction of these templates is dictated by a simple
algorithm, which takes the numbers expressing the days of the months of January and October
2010 and reallocates them in such a way that they subtract to derive a sequence of zeros and
ones. The information on the front and back of each watch advertisement that appears in the �NY
Times� is output on transparency paper and layered on top of one another in keeping with their
order in each day�s paper.

�The goal is to make the prescriptive efficiency of screens concrete. This goal is projected onto
some examples from the past, whose simple script has become material used to visualize a field
of information that both concentrates and deflects sustained overall focus. I understand �Paper
Citizen� to be a name for self-effacement. When I stammer, I find that llllllanguage has forced its
material through the mechanics of
self-representation�. � S. Lewitt



Galerie Daniel Buchholz
Fasanenstr. 30
D - 10719 Berlin
Tel.: +49(0)30 88 62 40 56
Fax: +49 (0)30 88 62 40 57
[email protected]
www.galeriebuchholz.de

�ffnungszeiten:
Di-Sa 11 � 18 Uhr /
Opening hours:
Tue-Sat 11 a.m. � 6 p.m.




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