· Around one hundred foreign and domestic artists took part in eleven curatorial projects.
· The main festival exhibitions were held in four locations in Prague: the Critics’ Gallery, Laterna Magika, the Italian Cultural Institute, and the temporary art space called Alterna TINA B. in Prague 7, Dukelských hrdinů 28.
· A week of special events and performance art took place in a number of attractive locations in Prague, including the opening event for the wider public at Ovocný trh, on Wenceslas Square, and at the Italian Cultural Institute (a performance by Enrico Vicenzo), and at Laterna Magika, the Petřín Lookout Tower (a light and sound installation by the Italian artist Stefano Cagol). Another special event was the five-metre-tall inflatable rabbit created by the Italian artists ConiglioViola (The Violet Rabbit), which floated along the Vltava River. In Prague, ConiglioViola created diversionary performances similar to those at this year’s opening of the Venice Biennale.
· A performance called The Vysočany Congress under the direction of the renowned curator Victor Missiano took place in the industrial hall of the ČKD engineering plant.
· Festival advertisements appeared in cultural magazines, in the Czech Republic and abroad, such as DROME magazine, Parallelo 42, Flash Art, Inside, MUSEO.
· Articles on the festival were published over the course of two months in the press, on the Internet, in lifestyle and art magazines, both in the Czech Republic and abroad.
· Reports, interviews, and audio trailers for the festival were aired by Czech radio stations such as Radiožurnál, Regina, Praha, Vltava, which offered a contest for admission tickets, on a French programme, and on TV kultura.cz. Other advertisements and interviews were broadcast on radio HEJ, the television stations ČT 24, and on the main news broadcast on the television station ČT 1.
· As part of the festival the advertisements of sponsors and partners were projected on a large screen at Ovocný trh and on interactive screens that were located in all the exhibition speaces.
· Social events were held with the participation of sponsors and partners, for example, at the Italian Cultural Institute and at Novotného lávka.
Magdalena Servusová, marketing manager, +420 774 155 536, servusova@mac.com
Vernon Gallery, Janovského 23, Prague 7, 170 00