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Cell Project Space presents Natalie Dray - DRAY

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29 Jan 2015 to 8 Mar 2015
Open Fri.-Sun. 12-6pm or by appointment
Cell Project Space
258 Cambridge Heath Road
E2 9DA
London
United Kingdom
Europe
T: + 44 (0) 20 72413600
F: + 44 (0) 20 72413600
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W: www.cellprojects.org











Natalie Dray
DRAY
30th January–8th March 2015


Artists in this exhibition: Natalie Dray


Natalie Dray
DRAY

Private View Thursday 29th January, 6 - 9pm
30th January–8th March 2015
open Thursday–Sunday 12–6pm, or by appointment

Cell Project Space presents a new body of work by London-based artist, Natalie Dray, and her first solo commission for the gallery. Dray’s work is situated between the representational strategies of manufacturing, commerce and art, using all these fields as a common site of production. The works combine stereotypical patterns of automated engineering processes and human gesture typical of computer customisation. Choosing the arena of self-taught computer assembly, Dray undermines the power positions of the individuals dominating this activity and the markets, which orchestrate the brands themselves. By adopting strategies of reverse engineering of real mass-produced appliances the artist breaks down established relationships between modes of production and creation. The objects are remodeled to produce ‘a concept’, ‘a functional ideal’, and penultimately the resolve for artistic expression, challenging the juxtaposition between human gesture and computer superiority

Presented in a formal style reminiscent of showroom presentation the exhibition quotes from the strategies of 1960’s minimalist art, although merely a point of departure for Dray.  Factory-made to fit the logical electrical requirements for the gallery, artworks are treated as appliances. Dray resists specific aesthetic decision-making processes and relies on the functionally configured architectural standards for the building to reveal an existent template for the artist to work with. The structure and floor plan of the gallery become agency for the exhibition, with electrical functions of appliances synchronized and programmed, dictated by the capacity and availability of power in the room.  Dray’s assessment of the works and consistent refusal to bypass function is based on a stringent protocol of security and safety standards outlined by the UK’s manufacturing regulatory body. Her methods aim to challenge the conventions of uniform engineering by hacking the hidden mechanics and functions of consumer products to reveal the reductionist strategies used by manufacturers today. By revisiting the masculine tropes in contemporary art, issues around a product’s political currency and social value, as well as the potential impact of how material and colour can effect response resonates within Dray’s application of metal finishes, detail and colour. The gallery becomes showroom in a ‘pumped up’ vision of industrial innovation and the artist’s signatory laser cut branding sits immovable inside hard-edged powder coated steel as the symbols of household and corporate efficiency are replaced by consumer desire.

Natalie Dray graduated from the Royal Academy Schools in 2014. Her first solo exhibition was ‘Make Your Own Opoly’, at Project Number, London in 2013. Selected Group exhibitions include ‘Palazzo Peckham’, 2013, 55th Venice Biennale, ‘Young London’, V22, London, UK, 2013, ‘BYOB Venice’, Accademia Di Belle Art, Venice, Italy, 2011, ‘Tetragram’ for Gathering, Detroit Gallery, Stockholm, Sweden, 2011.

 

Generously suported by the Arts Council of England        


Cell Project Space






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